The Collagen Beauty Set Limited Release
ザ・コラーゲン ビジュアゲセット 限定発売





1 / 6The Collagen Beauty Set Limited Release
ザ・コラーゲン ビジュアゲセット 限定発売
- When
- Oct 21JST
- Where
- マツモトキヨシグループココカラファイングループ · マツキヨココカラオンラインストア
- Cost
- ¥1,393
- Type
- Limited menu
- Source
- prtimes.jpfirst seen 2026-10-12 · last checked 2026-10-12
What it is
Experience a 7-day beauty routine that suits your style with jelly and drinks: The Collagen Beauty Set. Limited release Release on Wednesday, October 21, 2026 Shiseido Co., Ltd. The Collagen Beauty Set (Drink 2 bottles + Jelly 4 bottles + 1 bottle free) The top-selling collagen supplement brand in the Shiseido Group, "The Collagen," will release the "The Collagen Beauty Set (Drink 2 bottles + Jelly 4 bottles + 1 bottle free)" [1 item total, reference retail price 1,290 yen (tax included 1,393 yen)] in limited quantities at stores of the Matsumoto Kiyoshi Group and Coco-ka-Fine Group (excluding some stores) and
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the Matsumiyoko Coco-Ka Online Store from Wednesday, October 21, 2026. - A special trial set that allows you to experience a personalized beauty routine with a jelly (4 bottles + 1 bottle free) that easily builds a beauty foundation with 7 beauty ingredients + lactic acid bacteria, and a drink (2 bottles) with 10 beauty ingredients that quickly charges your beauty before important days or during intensive care. - A unique package design that expresses the exciting feeling of shining from within with a fantasy gradient, and vivid color changes. - According to the survey, the drink is suitable for "special days before" and the jelly is suitable for "daily beauty habits," and the differences in the scenes where each is desired were confirmed based on the characteristics of the dosage form. - The satisfaction rate of continuous consumption of jelly and drink for one week is 86%. ※The price is the reference retail price. (It may vary by store.) ※1 The collagen market (beauty and health drinks + nutrition drinks + health food + other health food market) of Inteji SRI. Sales amount by manufacturer January 2025 to December 2025. ※2 Shiseido survey_25/12 survey_20-59-year-old women (N=207) ※3 Shiseido survey_25/12 survey_20-59-year-old women (N=102) Background of the Release In the health and beauty supplement market, casual dosage forms such as jellies and gummies are growing. Not only new customers who are starting to use supplements, but also those who already use drinks and tablets often use these casual dosage forms in combination, and the demand for easily and deliciously achieving health and beauty in daily life is expanding. Seizing the opportunity in this market, "The Collagen" was released on August 21, 2026, with a beauty jelly containing 7 beauty ingredients and lactic acid bacteria, including two beauty patents. It has already been introduced in over 10,000 drugstores and GMS nationwide, and has been highlighted in various media, and it is a new beauty jelly that has been well received. Customers have said, "It's delicious so I can continue easily," "It's easy to carry and can be eaten at any time I want," "It has less waste," and "It's not a guilty pleasure, but a plus for a small meal." ※4 Patent No. 4917180: Patent on beauty related to the combination of ingredients such as Camellia and Amra fruit. Patent No. 7026181: Patent on beauty related to tomato seed extract. Combination of Jelly and Drink and Product Features Build a solid beauty foundation with the jelly every day, and quickly charge your beauty with the drink for important days. According to a previous monitor survey, the difference in the scenes of the two dosage forms and the fact that they can be used in combination to avoid boredom and increase satisfaction was confirmed. Also, in response to the voices of consumers who feel that it is high, or that they are not suitable for their taste, shape, or ease of consumption, a limited quantity trial set that allows you to easily and deliciously try the combination of jelly and drink for one week is being released. The package also has a focus, with a fresh and juicy expression of the taste and texture of the product in the center, and an original design with a gradient color that is different from previous The Collagen products. About The Collagen It was introduced in 1996 as Shiseido's first collagen supplement, and it will be 30th anniversary in 2026. Since the brand's launch, it has expanded a wide range of dosage forms, from drinks to tablets and powders, and has supported women living busy lives in various lifestyles, and has been supporting inner beauty and a positive feeling. In 2012, it was selected from over 300 items for its ingredients, Camellia and Amra fruit, which are unique to Shiseido. The Collagen habit has become a brand that supports a firm life, and it has been the top-selling brand for 18 consecutive years, and it is widely loved by many customers. The sales channels are drugstores, GMS, and cosmetics specialty stores, totaling about 20,000 stores. The product is also sold on the Shiseido official EC site "Shiseido Online Store" and other EC sites.