Taste Tour of the Three Tohoku Prefectures! Fair

Continuing with the five keywords we have been working on, we will continue our activities with the slogan 'Most Challenging'. As part of this effort to be loved most by the region, we will launch six new products that use local ingredients from the Hokuriku region (Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture) and recreate the flavors of local famous stores, starting on October 13th (Tuesday), 2026, at approximately 550 FamilyMart stores in the Hokuriku region. ■ Simultaneous launch of regional gourmet products supervised by local famous stores and products using local ingredients! This time, we will launch six carefully selected products that allow you to fully enjoy the charm of local ingredients and popular local dishes, starting from October 13th (Tuesday), 2026. In the regional menu, we have three types of products: 'Chuuka Soba' supervised by the famous store 'Chuuka Soba Ichiroku' in Fukui Prefecture, 'Hantong Bakyu Rice' supervised by the popular Western restaurant 'Kitchen Yuki' in Ishikawa Prefecture, and 'Toyama Black Yaki Soba' supervised by the famous store 'Menya Iroha' in Toyama Prefecture. In the products using local ingredients, we have three types of products: 'Fukui Prefecture's Tomitsukinoki Potato Chips' using 'Tomitsukinoki' from Fukui Prefecture, 'Soft Bread with Toyama Milk Whipped Cream & Strawberry Jam' using milk from Toyama Prefecture, and 'Kaga Bando Hoji-cha Large Eclair' using Kaga Bando Hoji-cha, which is roasted in Ishikawa Prefecture. Let's enjoy this special campaign, which aims to promote Hokuriku, along with the products filled with the deliciousness of the local area. [Product Details] [Product Name] Chuuka Soba Ichiroku Supervised Chuuka Soba [Price] 584 yen (tax included 630 yen) [Release Date] October 13th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture [Content] Supervised product of the famous store 'Chuuka Soba Ichiroku' located in Doha City, Fukui Prefecture. A soy sauce-based soup with the flavor of pork and chicken, with black pepper as a flavor accent. Toppings include chashu, menma, green onions, and pickled ginger. [Product Name] Kitchen Yuki Supervised Hantong Bakyu Rice [Price] 647 yen (tax included 698 yen) [Release Date] October 13th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture [Content] Supervised product of the popular Western restaurant 'Kitchen Yuki' located in Kanazawa City, Ishikawa Prefecture. A 'Bakyu Rice' (fried rice with soy sauce base) with the flavor of bacon and onions, combined with a soft egg sheet, white fish fritters, and tartar sauce. [Product Name] Menya Iroha Supervised Toyama Black Yaki Soba [Price] 399 yen (tax included 430 yen) [Release Date] October 13th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture [Content] Supervised product of the famous store 'Menya Iroha', known for Toyama Black Ramen. A sauce made with soy sauce, dried fish, and fish sauce, with a strong fishy flavor, combined with thick noodles with chewiness. Black pepper is mixed into the noodles and used as a topping, creating a punchy flavor. [Product Name] Fukui Prefecture's Tomitsukinoki Potato Chips [Price] 276 yen (tax included 298 yen) [Release Date] October 13th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, some areas of Aichi Prefecture, Gifu Prefecture, Mie Prefecture, and some areas of Shizuoka Prefecture [Content] Made with 'Tomitsukinoki' sweet potatoes from Fukui Prefecture. Thinly sliced Tomitsukinoki is fried in oil and sprinkled with Naruto salt. A snack-like sweet potato chips that allow you to enjoy the natural flavor of the ingredients. [Product Name] Soft Bread with Toyama Milk Whipped Cream & Strawberry Jam [Price] 147 yen (tax included 158 yen) [Release Date] October 13th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, some areas of Aichi Prefecture, Gifu Prefecture, Mie Prefecture, and some areas of Shizuoka Prefecture [Content] Made with milk from Toyama Prefecture, 'Toyama Milk'. A soft bread with a rich milk whipped cream and strawberry jam, which adds a sweet and sour accent to the flavor. [Product Name] Kaga Bando Hoji-cha Large Eclair [Price] 276 yen (tax included 298 yen) [Release Date] October 27th (Tuesday), 2026 [Release Area] Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, some areas of Aichi Prefecture, Gifu Prefecture, Mie Prefecture, and some areas of Shizuoka Prefecture [Content] Made with 'Kaga Bando Hoji-cha' roasted in Ishikawa Prefecture. A large eclair with a fragrant cream made with Kaga Bando Hoji-cha. A large-sized eclair that allows you to enjoy a generous amount of hoji-cha cream. *Image is for illustration purposes only. *Products eligible for reduced tax rate