Share Happy! Packaging Pocky

It is easy to reach from any direction, and it encourages conversation and communication between people. For more information, visit the special site: https://go.glico.com/638wc The 'Pocky' brand has the slogan 'Share happiness! - Sharing is great! -' and is working to make more people feel the happy feelings that come from sharing. In recent years, it has become easier to communicate with many people through social media, but the awareness of valuing connections with close friends and family has increased. In this era, 'Pocky' wants to spread a sharing experience that anyone can naturally participate in and make human connections more abundant. This is how the 'Share Happy! Package' was born. The 'Pocky' brand will continue to deliver 'Share happiness!' through various products and initiatives. How to make the 'Share Happy! Package': - Purchase the product and take out the contents. - Press the 'PUSH!' on the back to make a hole. - Insert the cut-out part all the way in. - Insert the 'Pocky' into the bag. Target products: - Pocky Chocolate - Pocky Thin - Pocky Cocoa 60% - Pocky Strawberry - Pocky Almond Crunch <Example of target package> The 'Share Happy! Package' was created to allow more people to naturally participate in a sharing experience, not just for a specific person. It was developed with the collaboration of the NPO Collable, based on insights gained from workshops with diverse users, aiming to make it easier and more enjoyable to share. In addition, the way the inner bag is inserted can be changed to enjoy different pleasures according to the situation. For example, by inserting two inner bags outward, people around can easily reach out, or by combining two types of 'Pocky' in one bag, or by inserting them in the same direction to share side by side, it can enhance the time of sharing 'Pocky' in various situations. <About NPO Collable> NPO Collable (Collable) is an organization that specializes in inclusive design, and works on design research and co-creation. It supports companies and local governments in product and service development, space creation, organizational development, and personnel training, together with people with disabilities and others. <Refresh of the 'Share happiness!' logo> 'Pocky' implemented a 10-year renewal in September 2025, and re-evaluated the materials to evolve into a simpler chocolate that highlights the natural taste of cocoa. This was done with the idea of 'Share happiness! - Sharing is great! -' as the slogan of 'Pocky.' The idea was to deliver 'Share happiness!' as a sustainable value that can be shared by anyone, without hesitation, regardless of age or situation, not just as a momentary joy. With this in mind, the brand re-evaluated its image and achieved the renewal. This time, the logo of 'Share happiness!' was refreshed. It expresses a deeper impression of kindness, with a generous letter spacing, a universal font, and a heart as a point of emphasis, to convey the message without borders. Developer comment: Global Branding Department Pocky Marketing Group, Aoi Suzuki I wanted to deliver an experience where anyone can naturally connect and enjoy sharing through 'Pocky.' The cute animal and monster designs on the back express the joy of diverse individuals coming together around one 'Pocky.' I hope you can enjoy this 'Share Happy! Package' as a way to deepen relationships with family and friends, and to create new conversations and connections. Product overview: Brand site: https://www.pocky.jp/ X: https://x.com/PockyJPN (@PockyJPN) Instagram: https://www.instagram.com/pocky_jp/ (@pocky_jp)