Real Chocolate Stuffed Bread (Abundant Chocolate Whipped Cream)

Real Chocolate Cream Bread,' 'The Real Chocolate Danish Melon Bread,' and 'The Real Chocolate Kiini Amann' at 184 yen (198 yen including tax) at all FamilyMart stores nationwide from October 20, 2026. The cumulative sales of the campaign products have exceeded 3 million units within just one week of the launch, and the company is receiving a lot of positive feedback (※1). In addition, the company will be launching a new product, 'The Real Chocolate Melted Bread (Generous Chocolate Whipped Cream),' at approximately 16,500 FamilyMart stores nationwide on October 27, 2026 (Tue). (※1) The cumulative sales of the 'The Real Chocolate-Dipped Bread' products from October 20, 2026 (Tue) to October 26, 2026 (Mon). Please note that some products may have already ended. (※ In Okinawa, it will be available on November 3 (Tue). (※ The specifications and prices may differ in Okinawa.) ■ The cumulative sales of the 'The Real Chocolate-Dipped Bread' series have exceeded 3 million units (※). The 'The Real Chocolate-Dipped Bread' series, which has been selling well since its launch, has already exceeded 3 million units in cumulative sales and is receiving a lot of positive feedback from many customers. In particular, 'The Real Chocolate Kiini Amann' has been selling well. (※) The sales performance of 'The Real Chocolate Cream Bread,' 'The Real Chocolate Danish Melon Bread,' and 'The Real Chocolate Kiini Amann' from October 20, 2026 to October 26, 2026. ■ The 'texture' is still popular as a food trend! 70% of people have bought food or desserts because of the texture. In 2026, the 'texture' is still a food trend. Therefore, the company conducted a survey of 800 people aged 10 to 50 to find out their preferences. The survey results showed that 17.3% of the respondents said they often felt attracted by the texture of food and desserts, and 55.3% said they sometimes felt attracted, meaning that about 70% of the respondents said they had bought something because of the texture. This indicates that 'texture' is not just a passing trend, but a factor in the decision to buy food and desserts (Figure 1). In addition, when asked, 'What texture do you like when choosing 'sweets' or 'bread'?', 42.6% of the respondents said 'soft texture,' and 40.1% said 'crunchy texture' (Figure 2). Taking these needs into account, the company is launching 'The Real Chocolate-Dipped Bread' to enjoy different textures. Figure 1 Figure 2 - The percentages may not add up to 100% due to rounding to the second decimal place. [Survey Summary] - Survey Name: 'FamilyMart Survey' - Period of Implementation: September 18, 2026 (Fri) to September 24, 2026 (Thu) - Target: Men and women aged 10 to 50 nationwide who buy chocolate (excluding chocolate candies and chocolate-based breads) at least once a month and buy pastries at least once every six months. - Survey Method: Internet Survey - Sample Size: 800 - Survey Implementation: Rakuten Insight Co., Ltd. - Survey Implementation: FamilyMart Co., Ltd. ■ The new 'The Real Chocolate Melted Bread (Generous Chocolate Whipped Cream)' will be available on October 27 (Tue)! When choosing bread or desserts, texture is also a key point in the product's appeal. Therefore, the company is launching a new product, 'The Real Chocolate Melted Bread (Generous Chocolate Whipped Cream),' from the 'The Real Chocolate-Dipped Bread' series, which focuses on texture. The bread is coated with the company's original chocolate and filled with a generous amount of chocolate whipped cream. [Product Details] [Product Name] The Real Chocolate Melted Bread (Generous Chocolate Whipped Cream) [Price] 204 yen (220 yen including tax) [Release Date] October 27, 2026 (Tue) [Release Area] Nationwide [Content] A melt-in-your-mouth dough with whipped cream, filled with a generous amount of chocolate whipped cream, and coated with chocolate on top. ※ In Okinawa, it will be available on November 3 (Tue). ※ The specifications and prices may differ in Okinawa. ■ A costume video by Rika Yagi will be released for the Halloween campaign. In celebration of Halloween on October 31, Rika Yagi, who appears in the commercial, has challenged the 'Chocolate-Dipped Bread × Halloween Decoration.' The video features Rika Yagi choosing her first Halloween costume, and then attempting to decorate the new product 'The Real Chocolate Melted Bread.' Amid a variety of decoration sweets, she carefully considers the appearance and combination, and finally presents a Halloween-style decoration filled with her ideas. This video will be released on the FamilyMart official YouTube channel at the start of the campaign.