J-FOMO 限定
限定 CHOOSEBASE SHIBUYA Pop-Up at Sogo Omiya (limited time): 'Kaori Numa' Scent Fair of About 35 Brands Pop-up · until Nov 30
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CHOOSEBASE SHIBUYA Pop-Up at Sogo Omiya (limited time): 'Kaori Numa' Scent Fair of About 35 Brands

渋谷発『CHOOSEBASE SHIBUYA』が期間限定オープン 香りにまつわる約35ブランドが集結する『香り沼』

On now · to 30 Mon

CHOOSEBASE SHIBUYA Pop-Up at Sogo Omiya (limited time): 'Kaori Numa' Scent Fair of About 35 Brands

渋谷発『CHOOSEBASE SHIBUYA』が期間限定オープン 香りにまつわる約35ブランドが集結する『香り沼』

The facts, as announced
When
Aug 26 - Nov 30, 2026JST
Where
さいたま市Tokyo / Kanto
Cost
Several prices6 listed — see the announcement
Type
Pop-up
Source
prtimes.jpfirst seen 2026-08-24 · last checked 2026-08-24
Official sourceAdd to Google Calendar

What it is

Sogo Omiya Store will host a limited-time pop-up of CHOOSEBASE SHIBUYA, a select shop from Shibuya. This event, titled 'Scent Swamp,' will gather about 35 brands related to scents, including cosmetics, room fragrances, and aromatherapy. The pop-up will run from August 26, 2026, to November 30, 2026, with each theme closing at 5:00 PM on its final day. The event will take place on the third floor at Sogo Omiya Store. CHOOSEBASE SHIBUYA is an OMO-type select shop that curates D2C and emerging brands not typically found in department stores.

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It offers new discoveries through three themes. The first theme is 'Scent Swamp.' Scents can color a space, adjust a mood, and sometimes evoke memories. 'Scent Swamp' will bring together about 35 brands of cosmetics, room fragrances, and aromatherapy. Through various scent experiences, the event will offer new discoveries and pleasant encounters. First Theme 'Scent Swamp' - August 26 (Wednesday) to September 25 (Friday) (Example of participating brands) - Luplanete - ANNE - Natural Perfume Organ - Buddy - ERIANA - Berealab - Hahoniko - La Letter Notable items available at Scent Swamp - la mer-KOBE/Enishi Price: 8,030 yen Capacity: 180 ml A scent inspired by the sea of Kobe. A fresh and sophisticated marine note blending basil leaves with a fragrant aroma, white musk, and salt. The fresh and expansive scent creates a pleasant space, like feeling a gentle sea breeze. - ennic/Shampoo LB Price: 4,400 yen Capacity: 450 ml Gently cares for the scalp and hair with rich foam infused with the scent of essential oils and the beauty consciousness of a hairdresser. Experience light, moisturized hair like you just left the salon in your daily life. - Putawan/organic Good Night Pillow Spray Price: 3,960 yen Capacity: 100 ml - Limited to 50 units A calming and warm scent blending lavender and marjoram. Makes the time before sleep more comfortable. - Sokun/Fabric Mist Scent Journey - Kyoto - Price: 4,980 yen Capacity: 30 ml Stone paths soaked in morning dew, geishas quietly walking through Kyoto. This bottle captures the beauty of a moment when court culture flourished and temples stood side by side. - Odai/Himeshara Diffuser Set Price: 12,100 yen Contents: Forest scent A diffuser set combining branches of Himeshara from Odai Town and natural essential oils extracted from trees in Odai Town. Enjoy the scenery and scent of the forest in your daily life. Experience-type workshops to meet the creators. Workshops such as bath bomb making using natural essential oils and herbs, and custom perfume making will be held. These are experience-type events where you can interact with producers and manufacturers involved in product development, and learn about their dedication to materials and craftsmanship. By understanding the stories and values that cannot be conveyed through products alone, we offer opportunities for new discoveries and shared feelings. [Purchase Special Offer] Limited to the first 300 customers Capsule Toy Campaign During the event period, the first 300 customers who spend 5,000 yen or more (tax included) can participate in a capsule toy once. We will give away products and samples from brands featured in 'Scent Swamp.' Three 'likes' worlds that change every month. Like the recent trend of 'pushing' for what you like, we focus on the joy of pursuing what you love. By deeply exploring one genre, we create opportunities to discover brands and items you didn't know before. Second Theme 'Package Buying' - September 26 (Saturday) to October 25 (Sunday) - The last day closes at 6:00 PM. Cuteness is unbeatable. A collection of adorable cookie tins and goods that you can't help but pick up. Recommended for self-rewards and gifts. Third Theme 'I Love Dogs and Cats Today' - October 26 (Monday) to November 30 (Monday) Goods featuring dogs and cats, and pet care products that enhance life with your beloved pets. We will introduce a wide range of items that touch the hearts of dog and cat lovers.

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