J-FOMO Special Hi Ball 'Asahi Imagination Development Bureau' Developed with LOVE Members Emiri Otake, Mika Sasaki, Iori Noguchi, and Saka Morihashi
『とくべチューハイ』「アサヒ空想開発局」で10月27日発売 ＝LOVEの大谷映美里さん、佐々木舞香さん、野口衣織さん、諸橋沙夏さんと共同開発
1 / 5Special Hi Ball 'Asahi Imagination Development Bureau' Developed with LOVE Members Emiri Otake, Mika Sasaki, Iori Noguchi, and Saka Morihashi
『とくべチューハイ』「アサヒ空想開発局」で10月27日発売 ＝LOVEの大谷映美里さん、佐々木舞香さん、野口衣織さん、諸橋沙夏さんと共同開発
- When
- Oct 27JST
- Where
- Not stated in the announcement
- Cost
- Several prices6 listed — see the announcement
- Type
- Limited menu
- Source
- www.asahibeer.co.jpfirst seen 2026-11-01 · last checked 2026-11-01
What it is
Asahi Beer Co., Ltd. is launching a limited quantity of 'Toku Be Chu-Hai,' a collaborative product developed with the idol group =LOVE (Equal Love). The product will be available from October 27. The product expresses the excitement of meeting something new, something you like, or someone you like, with the concept of 'The first time, the excitement.' The flavor is a passion fruit taste, chosen by the four members of =LOVE from several trial products, featuring a moderate sweetness and a fresh aftertaste.
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By using a flavor not often seen in the market, the product was made with originality possible only through joint development. The packaging features two types of designs developed by two teams: Megumi Otake and Saka Morihashi, and Mika Sasaki and Iori Noguchi, who combined design materials. Each package features the name of the member who designed it. The product name was taken from the group's song 'Toku Be Chu, Shite.' Along with the release, limited quantity original design goods such as 'Toku Be Chu-Hai' logo glasses and openers will be sold. The development process of the product with the four members of =LOVE is being shared on YouTube's 'Equal Love Noimie Niajoy Channel' and the official X of 'Asahi Fantasy Development Bureau.' The 'Asahi Fantasy Development Bureau' has been implementing test sales of products that bring excitement to customers, with the slogan 'Because I like it, I imagine. Because I like it, I make it.' In the future, customers who purchase the product will be able to answer a survey about the taste and packaging of the product, and the feedback will be reflected in product development. Product Overview - Toku Be Chu-Hai - Liqueur (effervescent) - Can 350ml x 6 pack - Can 350ml x 12 pack - Alcohol content 4% - Pure alcohol content 11.2g per can - Release date: October 27 - Sales price (tax included, shipping included): 2,640 yen, 5,280 yen - Sales website: Asahi Fantasy Development Bureau https://fantasy.asahibeer.co.jp/ - Asahi Fantasy Development Bureau official X: https://x.com/asahi_fantasy Goods Overview - Toku Be Chu-Hai GLASS: 1,400 yen - Toku Be Chu-TALK CARD: 1,800 yen - Toku Be Chu-Hai TRADING CARD: 1,000 yen - Toku Be Chu-Hai CAN & BOTTLE-OPENER: 700 yen News Release 2026 List