SPRING VALLEY BREWERY Japanese Yuzu Ale

In addition, "SPRING VALLEY BREWERY Japanese Yuzu Ale" (350ml can) will be sold in limited quantity nationwide starting October 27 (Tuesday). From the same day, it will also be available at the company's own stores "Spring Valley Brewery Tokyo and Kyoto". An e-commerce order for the "Tap Marché (Tap Marché)" product will be available starting October 26 (Monday). The company aims to become a company that continues to create the future of alcohol and delivers the joy of connection to people and society. To achieve this, the company is taking actions called "brand actions" to address social issues with customers through the brand, and to spread the positive value of alcohol that connects people and society. These actions have been gradually implemented since 2025. The initiatives that address social issues related to the connections between people and society have received many positive responses. In recent years, the domestic craft beer market has been expanding. The number of breweries is increasing every year, and the opportunities for customers to come into contact with craft beer are also increasing. In this situation, craft beers with diverse personalities and stories are seen as a way to propose new ways to enjoy beer, and further growth is expected. Taking this opportunity, "SPRING VALLEY BREWERY" has started the brand action "PLAY CRAFT BEER ACTIONS" to make the Japanese beer culture more rich and fun. This project is a project in which 27 craft breweries across the country participate with the intention of making the Japanese beer culture more fun, and aims to revitalize the industry by delivering the charm of craft beer to more people. Each brewery will develop products and measures based on a common theme set every year. The unique personalities and ideas of each brewery will be expressed, creating an opportunity to experience the creativity and diversity unique to craft beer. Also, by means of events and information dissemination, the contact points between craft beer and customers will be expanded. In the first year of 2026, the theme is "Japanese deliciousness", and each brewery will challenge the creation of new beer from their own perspective. "SPRING VALLEY BREWERY" will sell "SPRING VALLEY BREWERY Japanese Yuzu Ale" in limited quantity. It focuses on "yuzu", which is familiar to Japanese daily life and food culture, and uses 100% Japanese yuzu peel. It is a craft beer that combines the charm of Japanese ingredients and the craft beer making techniques that "SPRING VALLEY BREWERY" has developed. The characteristics are the fresh and deep aroma of yuzu. By enjoying the beer with the "Japanese beer" of each participating brewery in this project, you can enjoy the differences in taste that each brewer has. As part of this project, an event called "27 Breweries Across the Country Gather! PLAY CRAFT BEER ACTIONS Opening Party" will be held on October 24 (Saturday) and 25 (Sunday) at "Spring Valley Brewery Tokyo". For details about the event, please check here. The participating breweries may change on the day. https://springvalleybrewery.jp/playcraftbeeractions/ "SPRING VALLEY BREWERY" will continue to propose new ways to enjoy craft beer through "PLAY CRAFT BEER ACTIONS", and contribute to the revitalization of the industry and the further development of the Japanese beer culture. Overview of "PLAY CRAFT BEER ACTIONS" With the intention of making the Japanese beer culture fun, 27 breweries across Japan are participating. Product details - "SPRING VALLEY BREWERY Japanese Yuzu Ale": A beer with a fresh flavor and a smooth finish, made with 100% Japanese yuzu peel. Some wheat malt is used. - Packaging: A design that intuitively conveys Japanese and yuzu characteristics. The back includes project details and a QR code. Brand overview SPRING VALLEY BREWERY is a brewery brand that aims to "enjoy beer". It is named after the brewery "Spring Valley Brewery" founded in 1870 by William Copeland in Yokohama, and delivers "exciting taste experiences that are not limited by convention".