Suntory Holdings Co., Ltd. is launching a limited-time product titled "-196 Fruit's Future <Picked Apple>", the first item in the "Fruit's Future" initiative from the "-196" brand. The product will be available nationwide starting November 17, 2026. "-196" is a long-selling brand launched in 2005 that uses the company's unique "-196°C method." The brand has driven growth in the RTD market by adapting to customer needs over time. The "Fruit's Future" initiative aims to benefit those involved in fruits, including farmers, by continuing to deliver delicious chuhais in the future.

This product focuses on picked apples, which are harvested early in the cultivation process for growth and quality improvement. These apples have not been fully utilized until now. The first item in the initiative uses picked apples from Moriyama-en Co., Ltd. (Hirooka City, Aomori Prefecture) and aims to use picked apples in a new way, delivering the unique deliciousness of picked apples to customers. - About the contents and packaging The contents use picked apples not suitable for eating as is, and the company's unique "-196°C method" is used to draw out a "fresh aroma and a moderate acidity." The packaging features the "Fruit's Future" logo in the upper center, and aims to convey a fresh taste with a design that imagines the sunlight through the trees in the orchard. Also, the characteristics of the picked apples are promoted with the text "Early Picked Fresh!" - Product Overview - -196 (Ichi Kyu Roku) Fruit's Future <Picked Apple> - 350ml - 171 yen - 5% - 500ml - 232 yen - Prices are not binding on the pricing decisions of the sales stores - Release Date - November 17, 2026 (Tuesday) - Sales Area - Nationwide (Limited Time) - Item - Liqueur - "-196" Homepage - https://www.suntory.co.jp/rtd/196/ - Contact for Customer Inquiries - Suntory Customer Center - https://www.suntory.co.jp/customer/

196(1-6-6) Fruit's Future <Harvested Apple>

196(1-6-6) Fruit's Future <Harvested Apple>

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