J-FOMO Freeze-Dried Beverage 'Otona Tansan' Dissolved in Carbonated Water
炭酸水で溶かすフリーズドライ飲料「オトナタンサン」
1 / 5Freeze-Dried Beverage 'Otona Tansan' Dissolved in Carbonated Water
炭酸水で溶かすフリーズドライ飲料「オトナタンサン」
- When
- Oct 29 - Nov 29, 2026JSTmay sell out early
- Where
- EXTRA BURST設置先オフィスMakuake
- Cost
- ¥150
- Type
- Limited menu
- Source
- prtimes.jpfirst seen 2026-11-02 · last checked 2026-11-02
What it is
Asahi Beverage is launching a limited quantity test sale of 'Otonatansan,' a freeze-dried drink that dissolves in carbonated water. The product will be available starting October 29. The flavors are 'Grapefruit & Botanical' and 'Lemon & Mint.' It will be sold at some offices with the company's strong carbonation server 'EXTRA BURST' and on the crowdfunding site Makuake. 'Otonatansan' is made by placing the cube-shaped freeze-dried product into a glass and pouring carbonated water to dissolve it.
Read more
'Grapefruit & Botanical' combines the fresh taste of grapefruit with a botanical fragrance. 'Lemon & Mint' has the fresh aroma of lemon and mint and a refreshing aftertaste. It allows the experience of making the drink by dissolving the freeze-dried product yourself. According to a survey conducted by the company, recent interest in using personal bottles and drinks that do not use containers, such as powders and concentrates, has increased. Some customers also see the waste of containers and the inconvenience of carrying container drinks as problems. Based on this, the company focused on freeze-dried drinks as a new drinking style that can be made at the place of consumption. 'Otonatansan' was developed to be used with the company's strong carbonation server 'EXTRA BURST' installed in offices, and to be easily dissolved in carbonated water. In 2025, a demonstration experiment was conducted in offices with 'EXTRA BURST' installed, and the usability of the freeze-dried cubes and the acceptance as an office drink were verified. In this test sale, the evaluation of the taste and the experience of dissolving and enjoying it, as well as the purchase intention, will be confirmed, and the possibility of future business development will be examined. ■ 'EXTRA BURST' A strong carbonation server that uses the company's unique technology, which has been expanded since April 2024 in offices and hotels. The unique technology allows the use of a nozzle to enjoy a high-pressure carbonation that is difficult to achieve with PET bottles, cans, or glass bottles. Asahi Beverage is working to create new drinking experiences through the proposal of new products and drinking styles, aiming to realize '100 years of excitement and smiles.' Product name: - Otonatansan 'Grapefruit & Botanical' - Otonatansan 'Lemon & Mint' Sales location: - Offices with installed 'EXTRA BURST' - Crowdfunding site (Makuake) URL: https://www.makuake.com/project/otonatansan/ Contents: - Offices with installed 'EXTRA BURST': Sold in units of 1 - Crowdfunding site (Makuake): 'Grapefruit & Botanical 6-pack,' 'Grapefruit & Botanical 12-pack,' 'Lemon & Mint 6-pack,' 'Lemon & Mint 12-pack,' and 'Taste Comparison Set (6 units each of Grapefruit & Botanical and Lemon & Mint)' Sales price: - Offices with installed 'EXTRA BURST': 150 yen per unit (tax included) - Crowdfunding site (Makuake): * All prices include tax 'Grapefruit & Botanical 6-pack,' 'Lemon & Mint 6-pack': 1,560 yen 'Grapefruit & Botanical 12-pack,' 'Lemon & Mint 12-pack': 2,650 yen 'Taste Comparison Set (6 units each of Grapefruit & Botanical and Lemon & Mint)': 2,760 yen Release date: - Offices with installed 'EXTRA BURST': Expected to start sales in early December - Crowdfunding site (Makuake): October 29 (Expected to be on sale until November 29, ends when stock runs out)