BEAMS is re-releasing a symbolic shoulder bag as a limited quantity item to commemorate its 50th anniversary. This bag, which was discontinued in 2021, is being re-released as part of the 50th anniversary celebration. The design follows that of the 'Shibuya Casual' trend at the time, and the materials have been revised and updated. The shoulder bag, which was introduced in 1986 when BEAMS celebrated its 10th anniversary, was popular for its convenience, such as being able to tighten the opening with a drawstring and wear it diagonally, and its durability as a plastic reusable shopping bag.

The bag, which features a bright orange color with the BEAMS logo, is an iconic item of BEAMS, which is remembered along with the 'Shibuya Casual' trend of that time. While reducing plastic disposable materials, the use of this bag was discontinued in 2021, and after about 5 years, the decision was made to re-release it as a limited quantity item for the 50th anniversary. For the re-release, the design from the 10th anniversary (1986) when the globe motif first appeared on the logo was followed, and the materials were revised. The materials use bio-plastic made with 80% or more plant-based raw materials (corn syrup residue). While continuing to explore environmental impact, the intention is to remind people that reusing this bag multiple times is the origin of a sustainable lifestyle, and that it is important to use things you like repeatedly. This bag will be a nostalgic memory for those who have walked with BEAMS, and a new experience for those who will meet BEAMS. We hope that this bag will reach everyone. While valuing the culture cultivated with our customers, BEAMS will continue to propose new encounters and pleasures. Distribution Summary - Distribution Start Date: October 9, 2026 (Friday) - Distribution Locations: All BEAMS stores nationwide, BEAMS official online store - The distribution method differs between stores and the official online store. - Due to limited quantity, it will end when the stock runs out. - The official online store will send the package during the target period, not on the order date. - For details on distribution conditions and target stores, please check the BEAMS official online store. https://www.beams.co.jp/news/5027/ About BEAMS This year, BEAMS is celebrating its 50th anniversary. BEAMS was founded in 1976 in Harajuku, Tokyo. After the first store, 'American Life Shop BEAMS', it has expanded stores with various lifestyle concepts around the world. It has been a pioneer in selecting shops, introducing brands and works in fashion, accessories, home goods, music, art, food, etc. It has rich experience in creating new values through collaborations, and provides creative solutions in corporate collaborations and public-private partnerships. With about 165 stores in Japan and Asia, the culture created by the community centered on things, events, and people is supported by people of all ages in various places. https://www.beams.co.jp/

Beam's 50th Anniversary Reissue of the Symbolic Shoulder Bag

Beam's 50th Anniversary Reissue of the Symbolic Shoulder Bag

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