FamilyMart's Christmas

As part of the initiative to aim for the best taste, the reservation for Christmas products will start on September 16 (Wednesday) at 10:01 am at approximately 16,100 Family Mart stores nationwide, excluding Okinawa Prefecture. In addition, the dance and vocal group BE:FIRST will be appointed as the ambassador for the Family Mart Christmas campaign in 2026. This year, we will expand the collaboration further, and we will launch two types of collaboration Christmas cakes with BE:FIRST: 'BE:FIRST BEST TEA Cake (Earl Grey)' and 'BE:FIRST Zenryoku Bīto Ansemu Cake (Matcha)'. * Okinawa Prefecture will start the reservation on October 1, 2026 (Thursday) at 10:01 am. In some other regions and stores, the reservation period may be different. ■ BE:FIRST is appointed as the ambassador again! The much-anticipated two types of member-designed cakes are now available. BE:FIRST, a dance and vocal group with high popularity both domestically and internationally, has been appointed as the Christmas ambassador for Family Mart again. This year, we will launch two types of collaboration cakes, which were a big hit last year and sold out immediately after the reservation started. 'BE:FIRST BEST TEA Cake (Earl Grey)' is a tea cake using the fragrant bergamot aroma of Earl Grey. It is sandwiched with vanilla-flavored whipped cream, caramel sauce, and candied almonds, and the top is topped with tea cream, whipped cream, tea powder, and almonds. It is perfect for the holiday season, with the flavor of tea and the texture of the ingredients. 'BE:FIRST Zenryoku Bīto Ansemu Cake (Matcha)' is a cake that combines matcha whipped cream, matcha mousse, white chocolate mousse, and fruit-filled strawberry sauce. It is decorated with freeze-dried strawberries on top of the matcha whipped cream and whipped cream, creating a beautiful Christmas color. It is a cake that is enjoyable in both taste and appearance. In addition, as a reservation benefit, we have prepared the BE:FIRST design box and a Family Mart limited cross with a character designed from illustrations drawn by BE:FIRST members, which was a big hit last year. Furthermore, a video exclusive to Family Mart online reservation holders will be available. We will continue to implement various measures to celebrate Christmas with BE:FIRST, the Christmas ambassador, and we look forward to your expectations. ■ Collaboration cake overview Limited quantity. - Product name: 'BE:FIRST BEST TEA Cake (Earl Grey)' - Product size: Diameter approximately 12 cm, for 2-3 people - Price: 4,612 yen (tax included 4,980 yen) - Sales area: Nationwide - Content: A tea cake using the fragrant bergamot aroma of Earl Grey. It is sandwiched with vanilla-flavored whipped cream, caramel sauce, and candied almonds, and the top is topped with tea cream, whipped cream, tea powder, and almonds. - Product name: 'BE:FIRST Zenryoku Bīto Ansemu Cake (Matcha)' - Content: A cake combining matcha whipped cream, matcha mousse, white chocolate mousse, and fruit-filled strawberry sauce. The top is topped with matcha whipped cream and whipped cream, and freeze-dried strawberries are added. The rich matcha flavor and the acidity of the strawberry are accents. - Original cake box (two types) - Original cross A Family Mart limited cross with a character designed from illustrations drawn by BE:FIRST members will be given as a gift. * The design will be announced later. * This is a reduced tax rate item, and the tax-inclusive price is displayed at 8% consumption tax. ■ Family Mart Online Reservation Overview September 16, 2026 (Wednesday) 10:01 - December 20, 2026 (Sunday) 9:00 - Okinawa Prefecture will start the reservation on October 1, 2026 (Thursday) 10:01. In some other regions and stores, the reservation period may be different. - Some stores do not accept Family Mart online reservations. ■ Pickup period December 20, 2026 (Sunday) - December 25, 2026 (Friday) For details, please check the dedicated website. URL: https://famima-online.family.co.jp/feature/260916spcake?utm_source=newsrelease&utm_medium=referral&utm_campaign=christmas ■ BE:FIRST Interview An interview was conducted with BE:FIRST members, who have been appointed as the Christmas ambassador for Family Mart again, about their enthusiasm for this year's campaign.