Apple Pie with Shinshu Iwata Town Apples

It is designed to be enjoyed easily while on the go, with a focus on the spread of the dough layers and the smooth texture, aiming to improve the light and fragrant texture and flavor of the pie. It is recommended for quick meals on the go, offering a taste that reflects the harvest of Shinshu. Please enjoy it at your nearest 7-Eleven. - All stores in Nagano Prefecture - All stores in Yamanashi Prefecture - Total 661 stores as of the end of September 2026 - In Yamanashi Prefecture, the product will be available from November 3 (Tuesday) 7-Eleven's 'Local Production for Local Consumption' initiative 7-Eleven is working on 'Local Production for Local Consumption' by highlighting the unique food culture of each region and actively using local ingredients to support producers and contribute to the local economy. By using high-quality local raw materials, we aim to convey the charm of regional food to many customers and promote the revitalization of the region. In addition, we plan to continue to deliver the deliciousness of Nagano Prefecture apples by launching products using other varieties of Nagano Prefecture apples in the following months. What is Bramley? Bramley is a variety of cooking apple originally from the UK, known for its firm acidity, which is suitable for cooking and becoming delicious when heated. Since the 1990s, it has been cultivated as part of regional revitalization initiatives in Nagano Prefecture, and it has become widely recognized as an apple used for cooking, along with the efforts of local production areas. - Shinshu Iwatsuta Town-produced Bramley Apple Pie Price: 278 yen (tax included 300.24 yen) Sale date: October 27 (Tuesday) - On sale in order. Sales area: Nagano Prefecture and Yamanashi Prefecture - In Yamanashi Prefecture, the product will be available from November 3 (Tuesday) - On sale in order. Features: A well-balanced combination of the strong acidity of 'Bramley' and a custard cream that complements it, with a good balance of sweetness and acidity, making it easy to eat. The pie crust has a crisp texture with a fragrant butter flavor. - A small seal of 'Mitsudon,' the promotional character of Iwatsuta Town, Shinshu. Comment from the responsible person This product was developed with the intention of allowing customers to enjoy the charm of Nagano Prefecture's local ingredients at a nearby 7-Eleven. It highlights the acidity of the Iwatsuta Town-produced Bramley apples and creates a delicious taste as an apple pie. By using local ingredients with local producers, we aim to deliver the charm of Nagano Prefecture's food to more customers and contribute to the revitalization of the region. Please enjoy this seasonal taste as a snack while on the go or as a moment of enjoyment in daily life. - Prices may vary by store. - The tax-inclusive price is displayed with the reduced consumption tax rate of 8%. - The product may be removed from the store due to the end of the planned quantity or other circumstances. - Some stores may not carry the product, or the product name and specifications may differ. - For information on the sales area of the product, please visit: https://www.sej.co.jp/products/area/ - The information is current as of the date of this press release. Please check the official website for the latest information.