Gogo no Kocha (Afternoon Tea) TEA LATTE
午後の紅茶 TEA LATTE





1 / 6Gogo no Kocha (Afternoon Tea) TEA LATTE
午後の紅茶 TEA LATTE
- When
- Oct 6JST
- Where
- Not stated in the announcementNationwide
- Cost
- ¥233
- Type
- Limited menu
- Source
- www.kirinholdings.comfirst seen 2026-09-15 · last checked 2026-10-30
What it is
[Beverages & Health Sciences] Proposing a new choice of "Tea Latte" to enjoy richly brewed tea as a latte. The "Afternoon Tea TEA LATTE" series will be newly released on October 6, 2026! Product and Service Print 2026 September 10th Kirin Beverage Co., Ltd. Kirin Beverage Co., Ltd. (President Hajime Ioi) will newly release two products, "Afternoon Tea TEA LATTE with ESPRESSO / CREAM & MILK", nationwide from October 6, 2026. *1 Intage SRI+ Tea Beverage Market January 2025 - December 2025 Cumulative Sales Units "Kirin Afternoon Tea" is a brand that has been loved by many customers for 40 years since its launch in 1986, and has continued to face the deliciousness of black tea itself, and has been walking alongside the Japanese black tea culture.
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The "Afternoon Tea TEA LATTE" series is a new proposal from "Kirin Afternoon Tea" that allows you to enjoy the authentic taste of a latte as you would in a cafe. By making the rich aroma and taste of black tea, it achieves a rich and satisfying taste while being smooth and clean aftertaste, providing a new choice for both traditional black tea users and customers who enjoy cafe lattes. This is a new series developed with the idea of providing the deliciousness of authentic black tea and new values and ways of enjoyment. In recent years, the market for lattes that allow you to enjoy a strong flavor with milk has continued to expand, mainly centered on the convenience of enjoying the experience of drinking in a cafe, and also in bottled beverages. *2 On the other hand, there are also voices that seek "clean aftertaste", "natural sweetness", and "nice package" that are not fully satisfied by existing bottled cafe lattes. *3 By focusing on these needs, we aim to create new drinking opportunities and further expand the black tea category by offering a tea latte that allows you to enjoy a strong flavor and satisfaction, and has the characteristics of rich aroma and clean aftertaste that are unique to black tea. *2 Intage SCI (average purchase size (volume) 2022-2025) *3 Internal survey, February 2026 In 2026, "Kirin Afternoon Tea" will be a brand that spreads the happiness of black tea, and through products that contribute to health, community, and the environment, it will bring happiness to customers and society. Contents "Kirin Afternoon Tea TEA LATTE with ESPRESSO" A rich tea leaf tea latte. 50% of the total tea leaves are Indian Assam and 40% are Sri Lankan Uva. Enjoy the rich taste of double the tea leaves *4 and the richness of milk, a genuine deliciousness. *4 Double the tea leaves compared to the regular Kirin Afternoon Tea, using espresso extraction method with some espresso. "Kirin Afternoon Tea TEA LATTE CREAM & MILK" A fragrant tea latte that allows you to enjoy the milk. 20% of the total tea leaves are Sri Lankan Ceylon. Using the "Leaf Rich Brew Method" *5, it brings out the aroma and richness of the tea leaves, a genuine deliciousness. *5 A method that uses more tea leaves than usual in relation to the amount of water used during extraction, to bring out the aroma and richness without bitterness, using fresh cream. Packaging Expressing a high-quality feeling like that provided in cafes and the quality of black tea, while combining the novelty that is not found in traditional black tea, to express a daily drinkable on-time tea latte. Kirin Group, with its approach of looking at nature and people, will expand the new joy of "food and health" and contribute to the realization of a rich society. Product Overview 1. Product Name "Kirin Afternoon Tea TEA LATTE with ESPRESSO" "Kirin Afternoon Tea TEA LATTE CREAM & MILK" 2. Capacity and Container 500ml, PET bottle 3. Sales Area Nationwide 4. Sales Date October 6, 2026 (Tuesday) 5. Price (Suggested Retail Price excluding tax) 233 yen Contact Message Keisuke Higashi (Higashi Keisuke) Kirin Beverage Co., Ltd. Marketing Department "Afternoon Tea" Brand Manager Profile Joined Kirin Holdings in 2020. After working in the distribution department at Kirin Beverage, he was transferred to the Marketing Department in 2023. He was in charge of the "Izutsu" brand, and since October 2025, he has been in charge of the "Afternoon Tea" brand. Message This "Afternoon Tea TEA LATTE" series was born with the idea of allowing more customers, including those who do not usually drink black tea, to enjoy black tea. Black tea is often consumed during relaxation scenes such as weekends or off-hours, but the "Afternoon Tea TEA LATTE" series is designed for on-time scenes during the day, where coffee or cafe lattes are usually consumed.